Good design takes time and skill…some of us have it, some of us don’t. So what do you do if you find yourself in a situation where you need a well-designed image or graphic, FAST, but are still building your design skills? There are a few web apps that are perfect for this kind of task. Two that are particularly useful are Canva and Adobe Spark. Both offer a range of preset templates (mostly but not solely for the most… Read more »
Challenges Categorized "Marketing"
These challenges are particularly suited for students undertaking marketing work placements.
Personally, I’m all for trust and cooperation when it comes to communication because I believe it reduces conflict and makes everything easier. But is this a wise strategy? Is it different in our personal and business lives? What if you’re willing to trust and cooperate but the other party isn’t? This next exercise is based on game theory which examines the roles of conflict and cooperation in decision-making assuming you are both rational (and smart) people. So here’s the challenge!… Read more »
This challenge requires you to research a company that you would like to work for. Some basic information about companies is freely available on the Internet, but the highest quality information with the most editorial verification is available through business information databases, such as Dunn & Bradstreet (D&B) Business Browser. D&B Business Browser is available through the CSU Library and allows you to find profiles on a range of public and private companies both in Australia and internationally. Profiles summarize… Read more »
Mind maps are a great way to unlock your creativity. Essentially mind maps are a visual way to organise your thoughts, do some brainstorming or planning and even make you more productive. Mind maps allow you to investigate lots of ideas quickly and then you end up with a visual overview of the problem. The software mindmup is a free application that allows you to develop a mindmap (and it’s fun!). There’s also an excellent tutorial to show you how… Read more »
To be productive, you need to be able to keep track of, and easily find all those wonderful resources that you will accumulate throughout your degree. Luckily, there are some great tools to help organise your work. While there are a multitude of tools that allow you to pull together and publish information from various source, we’re going to suggest you have a go with Diigo – a bookmarking tool that allows you to tag and comment on individual resources and… Read more »
One of the common requests we have received in the workplace learning subjects is from students who want to improve their skills in image editing so that they can take their business publications to a whole new level. Many ask for support in learning Photoshop…which is fine for those with a budget for it. But what if you are on a student budget, but still want to look as professional as those with more to splash around? Enter Pixlr…a free,… Read more »
This challenge requires you to develop or update a marketing plan for your current business / section of the business / or specific product. A marketing plan is a document you develop after you have written a business plan. It follows the business plan as it outlines how some of the objectives in the business plan will be achieved. It is usually only focused over a 12-18 month period, while your business plan may be for a longer period. It… Read more »